Augmented Reality is the future of digital art and marketing.

In fall of 2022 I began studying AR, developing various projects exploring the creative capabilities of the technology.
Below are my projects and art work.

Augmented Reality Business Card

This business card was created for an architecture firm to showcase their website portfolio and contact.

I created a transparent mp4 to look like a profile hologram, and an animation of their logo that turns into tappable buttons on the right side of the card.
When the buttons are tapped on the phone screen the contact is downloaded to the phone, or the their website pops up.

This business card is activated by a QR code on the back, built on 8thwall and can be customized or duplicated.

Augmented Reality Mural

I went back to one of the murals I painted in 2018 and applied an animated graphic that activates simply by scanning the QR code and point your camera at it.

The animation plays on loop and sticks to the wall, works from viewing at up to a 45 degree angle.

This practice could be applied to signage and large print marketing materials of any kind.

The con is low lighting or reflection can break the image target and shut off the animation. It was a fun project either way!

BIM model AR Presentation

This AR presentation was also created for an architecture firm to showcase one of their projects.

Using a BIM model, we converted the project file into a 3D model that could be placed in the environment and expanded to any size.

The model retains a high level of detail even when getting close and updates in real time while walking around the room.

AR artwork, parallax effect

By strategically placing a QR codes that activate
the image target, you can overlay new graphics that
make art transform and leap off the page.

This design approach can be expanded by adding multiple layers of 2D graphics centered over the art to create a parallax effect. Also by creating animations with transparency you can create unique messaging to appear and give life to the printed graphics.

AR Art Work

Here are some fun additional art works that leap off the page, literally! Expand the image and scan the QR code to activate.