The Future of Immersive Marketing
Turning Physical Products Into Story Portals​
Major Brands Are Proving AR-Driven Packaging Is the Future
As Part of its "Newstalgia" campaign, Pizza Hut transformed everyday pizza boxes into interactive arcade consoles using augmented reality.
As part of its digital-forward strategy, Gucci partnered with Snapchat to launch an AR try-on lens, letting users virtually wear sneakers from their latest collection.
As part of the NBA’s 75th Anniversary celebration, BrandXR created interactive Instagram filters that brought fans into the spotlight through augmented reality.
Sephora SEA used AR try-ons and personalized messaging to boost conversions by 28% and increase app engagement.
IKEA’s AR app “Place” lets users preview furniture in their homes, reducing returns and boosting satisfaction while showcasing the brand’s commitment to innovation.
National Geographic’s AR experience lets users explore Petra interactively, earning awards for its innovative, educational approach to cultural storytelling.
We’re Not Just Following the AR Trend — We’re Redefining It
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Most AR looks like a game. Ours looks like a cinematic illusion.We developed a proprietary shader and lighting pipeline that delivers hyperrealistic holograms—electric, translucent, and visually spellbinding. This allows us to create brand experiences that feel intentional, not gamified. “We don’t do floating emojis. We do electricity in paper.”
Our Visuals Don’t Look Like AR
They Feel Like Holograms
Fetchmark TV
Modular AR Platform
Our Approach
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Designed an interactive 3D TV that appears to float above physical materials (packaging, brochures, signage).
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Users can browse mini-clips or exclusive brand content, linking directly to subscription pages or e-commerce sites for instant conversions.
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Modular Image Target System: The holographic TV can be re-skinned or replaced with different image markers, allowing brands to attach the AR experience to virtually any printed asset.
Results
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Increases perceived product value—users feel the physical item is the source of the exclusive content.
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Encourages repeated scans and content updates, fostering an ongoing relationship between brand and consumer.
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Builds brand loyalty by offering more than just a QR code—it’s a premium interactive experience.
The Old Flower Co
Narrative AR Postcard
Our Approach
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Minimal print design with a central QR code, summoning a translucent hologram above the card.
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Long-term drip campaign: Each scan reveals evolving messages, tying into a broader story about a futuristic, eco-conscious movement.
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Social Media Integration: Teasers and story elements released in sync with postcard mailings to spark viral buzz and user curiosity.
Value & Impact
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Maintains user engagement beyond a single scan, fostering a narrative that recipients look forward to continuing.
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Encourages conversation and sharing, positioning the activist group as innovative and youth-focused.
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Blurs the line between physical collectibles and digital storytelling, increasing loyalty and brand involvement.
Poole & Co.
Hologram Business Card
Our Approach
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Developed a proprietary design system to produce transparent, electricity-like hologram graphics that appear to be powered by the card itself.
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Integrated tappable buttons for contact downloads and direct website links.
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Ensured a seamless user experience using WebAR (no app download) for quick accessibility.
Value & Impact
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2.5 min average dwell time per scan
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84% website link visit rate
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78% contact download rate
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34% repeat scans (even weeks after first use)
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12% reshare rate on social media